NIO Emerging Carmaker Strategy Research Report 2023: Focus on EEA, APP User Operation, Electric Technology, Intelligent Driving Technology, & Intelligent Cockpit Technology

Dublin, May 15, 2023 (GLOBE NEWSWIRE) -- The "Emerging Carmaker Strategy Research Report, 2023 - NIO" report has been added to ResearchAndMarkets.com's offering.NIO is deploying battery swap and sub-brands for the knockout match in 2023.In 2022, the sales surged by 32.3% year on year, being concentrated in first-tier cities.In 2022, NIO sold 120,134 cars, up by 32.3% on an annual basis, specifically:ES6, ET7 and EC6 were the top three models by sales, of which 42,319 ES6 cars were sold, accounting for 35.2% of the total sales. As ES7, ET7 and ET5 ("775") were delivered, they saw a rising share of sales. Among them, the sales proportion of ET7 grew fastest, up to 19.1%.By province, Zhejiang (26,747 units), Jiangsu (18,105 units) and Guangdong (15,626 units) ranked top three by sales.NIO's cars are largely sold in first-tier cities. In 2022, the first three cities by sales were Shanghai (15,467 units), Hangzhou (10,890 units) and Beijing (6,776 units); users in first-tier cities swept 69.9%, down 5.9 percentage points on the previous year.Lay out the construction of Power Swap stationsTo boost sales in third-and fourth-tier cities, NIO has doubled down on the layout of battery swap infrastructure, and has planned to add 1,000 swap stations in 2023 instead of the originally planned 400, of which: about 400 stations will be built at highway service areas or intersections; another 600 stations will be deployed in urban areas, especially in third- and fourth-tier cities and counties where there is a certain user base but without battery swap stations.Establish sub-brands to explore the lower end of the market, and enable cockpit and driving integration in the models under the third brandIn 2022, NIO delivered ET7, ES7 and ET5, three models based on the NT2 platform, and switched from NT1 (the perception system includes cameras, ultrasonic radar, etc.) to NT2 (the perception system adds LiDAR, and upgrades cameras to the high-definition for L4 autonomous driving).In the first half of 2023, NIO plans to deliver five new NT2-based models and a total of 200,000 cars, and develop the NT3 platform (supporting battery swap and 800V fast charging technology, and carrying batteries made by NIO).Phase in Navigate on Pilot (NOP) and Power Swap Assist featuresIn terms of the evolution of driving assistance functions, NT1-based models feature NOP (pushed with the NIO OS 2.7.0 in October 2020), and NT2-based models support NOP+ (NOP+beta was pushed in December 2022). In the first half of 2023, NT2-based models will gradually introduce the NOP and Power Swap features via OTA updates, specifically: allowing cars to complete the route planning for battery swap on highways; intelligently navigating cars to a Power Swap station in a highway service area; supporting cars to automatically drive away from the service area after automatic battery swapping, and re-enter highways.Highlight immersive cockpit experience and build smartphone and IVI integrationIn terms of cockpit experience, NIO's PanoCinema Intelligent Cockpit comes with the standard configuration of 23 speaker units, which are laid out according to the 7.1.4 channel scheme with 20-channel 1000W power amplifier outputs. Active tuning algorithms and Dolby Atmos bring immersive listening experience.Based on XR OS, NIO's self-developed exclusive automotive AR operation interface, users can control AR and cockpit functions via NOMI voice assistant, NIO Air Ring and the dedicated smartphone App, when wearing AR glasses. In the future, AR glasses are expected to be combined with HUD or AR HUD. According to the latest patent of AR glasses from NIO in January 2023, its next-generation AR glasses can realize display of vehicle information.

Key Topics Covered: 1 Profile1.1 Basic Information1.2 R&D Layout1.3 Production Models1.4 Sales1.5 Financing1.6 Investment1.7 Delivery History and Planning1.8 Strategy and Business Models1.9 Layout in European Market2 Electronic and Electrical Architecture2.1 Automotive Architecture Evolution2.2 The First-generation EEA: Composition2.3 The Second-generation EEA: Composition2.4 Next-generation EEA: Composition2.5 EEA Comparison between NIO and Other Emerging Carmakers3 APP User Operation3.1 APP Version Iteration3.2 APP Interface Analysis3.3 Core Functions of APP - Discovery Section: Home Page3.4 Core Functions of APP - Friends3.5 Core Functions of APP - Car3.6 Core Functions of APP - Product Categories and Sales Channels of Surprise3.7 Core Functions of APP - My3.8 APP User Service System Operation Strategy3.9 APP User Growth System - Application Scenarios of NIO Value3.10 Registers and DAU of APP4 Electric Technology4.1 Model Introduction4.2 "Electric Drive, Battery, Electric Control" Technology4.3 Battery Swap Network Layout4.4 Charging Network Layout4.5 Usage Ratio of Power-on Scenarios and Power-on Cloud Service Platform4.6 Dynamics in Electrification Cooperation4.7 'Electric Drive, Battery, Electric Control' and Major Electrical Suppliers5 Intelligent Driving Technology5.1 Functional Evolution of Autonomous Driving5.2 Autonomous Driving Chip R&D Layout5.3 Autonomous Driving Software Profit Models5.4 NIO Pilot Function of the First-generation Driver Assistance System5.5 NIO NAD Function of the Second-generation Driver Assistance System5.6 Driver Assistance System Hardware Comparison between NIO and Other Emerging Carmakers5.7 Introduction to NOP+5.8 Development Roadmap of Automated Parking5.9 Autonomous Driving Cooperating Models and Dynamics5.10 Main Autonomous Driving Suppliers of ET5/ET76 Intelligent Cockpit Technology6.1 IVI System Iteration6.2 IVI Development Strategy6.3 OTA Development Process and Update Modes6.4 Intelligent Cockpit R&D Strategy and Direction6.5 IoV Security Protection Measures6.6 Dynamics of Cooperation in IoV

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